strategic communications
for disruptors

ACID is different from traditional agencies in three meaningful ways:

1. We operate a fractional model that guarantees senior comms professionals on your account, from strategy to execution.

2. We blend strategic communications, media relations, marketing, and branding to achieve reputational and perception goals. Apart from having a team with such a broad experience, we achieve this by tapping on our network of veterans across communications and PR, creative advertising, production and design, branding and marketing, to support brands and companies of all sizes.

   Instead of fixating on channels, mediums, or discipline, ACID focuses on the business objective, then crafts communications-driven solutions to achieve them.

3. We reject the traditional agency model that has historically led to high levels of burnout, dissatisfaction and toxic politics, and low quality work. With our unique fractional model, we avoid the culture of offloading critical strategic work to junior associates, reduce execution times, and turn the focus to doing great work with great brands at a lower cost.

ACID’s experience consists of startups and companies across fintech, digital assets and web3 (crypto), finance, tech, gaming, automobiles, and FMCG.

We’ve worked with global mega brands like Token2049, Polygon, BASF, Sony, and P&G, as well as established mid-sized companies like Singlife, Virtuos, and MiTrade, and high-growth startups like Lendela, Auros, Talos, HyperPlay, RockX, and Xapo Bank.

Our core lies in emerging industries, where companies and their ambitious founders chart new territory, disrupt traditional ways of thinking, and usher in a new generation of business leadership, because these spaces are where strategic communications become particularly critical.

ACID is a fractional consultancy that leverages fractional comms veterans and domain experts to achieve their client’s business outcomes, in less time and for less money.

In traditional agencies, brands and companies pay expensive retainers for access to full-time comms managers, but in reality, each brand only receives a fraction of the attention it pays for.

On top of this, each brand’s account is managed primarily by junior executives, even though they pay for retainers that are pegged to senior director compensation. Agencies can charge upwards of S$15,000 a month, while only two junior executives with less than two years of experience do all the work.

ACID was designed as an alternative to the tired traditional agency model—with us, you’re guaranteed senior comms support, you’ll never be subsidising the training of junior executives, and you'll always receive high quality output on a smaller retainer. Especially for small to mid sized companies and startups, this model is both practical and productive

ACID supports companies of all sizes. Our combined experience includes global mega brands like Token2049, Polygon, BASF, Sony, and P&G, as well as mid-sized companies like Singlife, Virtuos, and MiTrade, and high-growth startups like Lendela, Auros, Talos, HyperPlay, RockX, and Xapo Bank.

ACID leverages fractional comms veterans and domain experts to achieve your business outcomes. Our fractional leaders come with decades of experience in global network agencies and MNCs, and collectively share the sentiment that the traditional agency model is tired and in need of replacement.

Through ACID’s unique model, our fractional comms leaders work on behalf of ACID and directly with your team and C-suite to achieve your business objectives, getting their hands dirty when required while also providing senior-level strategic counsel

Of course. Reach out to us at hello@acidcomms.com or via our contact page to ask for our case studies.