comms that
cuts through
For small teams with big dreams.
ACID is a fractional communications consultancy built for a new generation of leaders and brands struggling to articulate their story in a distracted, multi-stakeholder information landscape.
ACID operates a unique fractional model that integrates strategic comms, brand, and marketing, working with fractional comms leaders and domain experts with decades of experience across global agencies, multinationals, SGX ListCos, and high-growth startups, to execute across product, brand, messaging, and growth.
By creating a network of independent agencies and fractional leaders, ACID provides senior comms leadership and execution firepower without breaking the bank, addressing all the problems with traditional agencies while adding direct value to C-suites in an increasingly challenging business environment.
our formula
proximity
Truly effective communications only happens when comms has its finger on the pulse of the leadership. This is why we act as direct counsel to the C-suite to unlock value.
clarity
In an information landscape littered with rampant misuse of AI and ballooning distrust in corporations and business leaders, we use the art of clarity to turn less into more.
intentionality
We only work with five brands at any given time—we believe the true value of comms lies in deep thinking and strategic output, as opposed to churn work and sweatshop dynamics.
our services
media relations
& press office
narrative development
& messaging strategy
brand & marketing communications
creative production
& design
C-suite advisory
& thought leadership
even ts & speaking engagements
stakeholder engagement
crisis management
employer branding
& internal comms
