ACID is different from traditional agencies in five meaningful ways:

1. We operate a senior-only model that guarantees access to senior comms leadership, from strategy to execution. You’ll never be paying for bloated retainers that exploit junior hours without strategic counsel.

2. Our unique model is designed for your needs—we provide real flexibility in terms of engagement, and this is one of the reasons our clients choose us over traditional agencies that typically lock you into lengthy, pricey retainers for their benefit.

   We offer three modes — retainer, project, and fractional.

3. Because our model is flexible, we’re incentivised to produce high-quality output consistently as a way to keep you with us. We’re constantly kept on our toes, because that’s the only way we stay in business. In other words, our objectives are aligned with yours, and this is the one thing no traditional agency can claim.

4. We blend strategic communications, media relations, marketing, and branding to achieve reputational and perception goals. Apart from having a team with such a broad experience, we achieve this by tapping on our network of veterans across communications and PR, creative advertising, production and design, branding and marketing, to support brands and companies of all sizes.

   Instead of fixating on channels, mediums, or discipline, ACID focuses on the business objective, then crafts holistic communications-driven solutions to achieve them.

5. We reject the traditional agency model that has historically led to high levels of burnout, dissatisfaction and toxic politics, and low quality work. With our unique senior-only model, we avoid the culture of offloading critical strategic work to junior associates, reduce execution times, and turn the focus to doing great work with great brands.

ACID’s experience consists of startups and companies across fintech, digital assets and web3 (crypto), finance, tech, gaming, automobiles, and FMCG.

We’ve worked with global mega brands like Token2049, Polygon, BASF, Sony, and P&G, as well as established mid-sized companies like Singlife, Virtuos, and MiTrade, and high-growth startups like Lendela, Auros, Talos, HyperPlay, RockX, and Xapo Bank.

Our core lies in emerging industries, where companies and their ambitious founders chart new territory, disrupt traditional ways of thinking, and usher in a new generation of business leadership, because these spaces are where strategic communications become particularly critical.

ACID is a senior-only consultancy that works with senior comms leaders to achieve their client’s business outcomes.

In traditional agencies, brands and companies overpay on bloated retainers for access to full-time comms managers, but in reality, each brand only receives a fraction of the attention it pays for.

On top of this, each brand’s account is managed primarily by junior executives, even though they pay for retainers that are pegged to senior director compensation. Agencies can charge upwards of S$15,000 a month while only two junior executives with less than two years of experience do all the work.

ACID was designed as an alternative to the tired traditional agency model—with us, you’re guaranteed senior comms leadership, you’ll never subsidise the training of junior executives, and you'll always receive high quality output and the strategic counsel companies need today.

Especially for small to mid sized companies, startups, and scale-ups, this model is both practical and productive.

ACID supports companies of all sizes. Our combined experience includes global mega brands like Token2049, Polygon, BASF, Sony, and P&G, as well as mid-sized companies like Singlife, Virtuos, and MiTrade, and high-growth startups like Lendela, Auros, Talos, HyperPlay, RockX, and Xapo Bank.

ACID works with senior comms leaders and domain experts to achieve your business outcomes. Our comms leader bench consists of veterans with decades of experience in global network agencies and MNCs, and collectively share the sentiment that the traditional agency model is tired and in need of replacement.

Through ACID’s unique model, our comms leaders work on behalf of ACID and directly with your teams to achieve your business objectives, getting their hands dirty while also providing senior-level strategic counsel.

Of course. Reach out to us at hello@acidcomms.com or via our contact page to ask for our case studies.

Drop us a note at hello@acidcomms.com or via the contact page.