Insights
Strategic insights on brand building, communications, and public relations for ambitious founders, operators, and teams driving high-growth companies in emerging industries.
Misconceptions About Comms That Your Head of Marketing Needs to Unlearn
In this piece, we examine how comms is distinct from marketing and why it is the infrastructure that holds your company together in front of your most cherished stakeholders.
More importantly, we make the argument that treating it like a marketing support function, which we’ve seen most fresh founders in Asia do, leads to waste and a weakened brand—ultimately giving rise to the misguided sentiment that comms is a superficial nice-to-have.
The confusion runs deep, and it shows up in nine specific ways that most leadership teams don't recognise until it’s too late.
make your brand your competitive edge
Whether you’re raising, expanding, or entering new markets, your story matters.
Talk to us about shaping how the world sees your vision.
