join acid
Tired of the traditional agency model? Sick of burning out and toxic politics?
Want to work on your own terms as a senior comms leader?
You’ve come to the right place.
a model that works
work on your terms
The days of slogging 60-hour weeks for a network agency or corporation that would replace you without a second thought are coming to a dramatic end. As a communications leader at ACID, you can choose which brands you work with, which aspects of communications you manage, and what your time is worth.
spend less time doing more
Say goodbye to toxic agency politics, corporate bureaucracies, and sweatshop dynamics—at ACID, spend your time doing the great work that you’ve always wanted to do, for brands that you actually love working with. We believe the true value of comms lies in deep thinking and strategic output, not churn work and sweatshop dynamics.
work with the best in the biz
ACID works with founders and teams pushing the envelope in emerging industries, from fintech and digital assets to consumer finance and technology. Joining us as a communications leader means you’ll be able to work with the greatest minds and operators in the region and globally, on ideas that will truly benefit from exceptional comms.
Our Experience
ACID in the media
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SEA startup-focused PR firm launches in Singapore
The timing of ACID’s launch reflects a market need as investors become increasingly selective, requiring startups to articulate their value propositions with greater precision and strategic clarity to secure funding.
The consultancy intends to help startups navigate complex stakeholder environments and build their reputations.
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Strategic comms consultancy ACID launches in Singapore
Founded by Chester Tan, former head of communications of Lendela, ACID aims to fill a gap Tan has observed repeatedly: while communications has become a critical function in larger companies, early-stage founders often overlook its value until it’s too late. Many leadership teams find themselves hitting a wall after pouring millions into marketing or partnerships that don’t deliver, often because they lack a compelling brand story that truly resonates with their audience.
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Move and win roundup: Week of June 16, 2025
Chester Tan has launched ACID, a boutique comms consultancy focusing on helping early-stage startups from emerging industries in Singapore and Southeast Asia. Tan was head of communications at Lendela and also worked at Wachsman for strategic communications of Fintech & Web3 before he founded ACID.
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ACID Launches in Singapore to Work With Early-Stage Startups
ACID, a strategic communications consultancy focused on early-stage startups in Southeast Asia, has launched in Singapore.
Designed for sectors navigating high-stakes multistakeholder environments in fintech and emerging industries — from AI-driven sectors such as enterprise tech and deep tech to cybersecurity and decentralised finance — ACID aims to support lean teams operating in complex, multi-stakeholder environments.
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Strategic Comms Consultancy For Early-Stage Startups Launches In Singapore
“Many founders still think comms is something you invest in after you’ve raised or hit scale. But by then, you’re playing catch-up,” said Chester Tan, founder and CEO at ACID.
“Articulating your narrative with intention from the get-go becomes leverage very soon, helping you earn trust with regulators, cultivate your influence in your industry, attract the right partners, and lower your acquisition costs. These accelerate the creation of shareholder value, which is why we believe founders should bring comms to the table as soon as they’ve nailed product-market fit and begun acquiring users.”
join us in disrupting
the agency model
Join other senior communications practitioners who are tired of the traditional agency model and who want to do good work on their own terms.
