Insights
Strategic insights on brand building, communications, and public relations for ambitious founders, operators, and startup teams driving high-growth companies in Southeast Asia’s emerging industries.
How Should Founders Navigate Thought Leadership in an Era of Artificial Perspectives?
As AI-generated content floods professional networks and platforms, authentic thought leadership becomes exponentially more valuable. Yet most founders are outsourcing the very work that could differentiate them.
Will AI Replace Your Head of Comms?
The growing concern about artifical intelligence eventually replacing various professional services, including communications, reveals something important about how founders and executives understand communications leadership, and offers an opportunity to clarify what really drives stakeholder relationships in today's AI-driven business environment.
Why Your Brand Is Slowly Becoming Invisible
While Southeast Asian startups and companies obsess over traditional search rankings and SEO, their competitors are building authority in generative AI responses—from ChatGPT and Claude to Gemini and Perplexity. ACID’s research reveals how Generative Engine Optimisation (GEO) and the new "citation economy" determines startup visibility—and why Southeast Asian founders are losing a competition they don't even know exists.
make your brand your competitive edge
Whether you’re raising, expanding, or entering new markets, your story matters.
Talk to us about shaping how the world sees your vision.
