Insights
Strategic insights on brand building, communications, and public relations for ambitious founders, operators, and teams driving high-growth companies in emerging industries.
Your Story is Your Moat: Why 2026 is the Year of the Storyteller
We examine why companies are scrambling to hire "storytellers" in 2026 and what it reveals about the state of brand building, making the argument that in a world of moderate growth, cautious capital, and a collapsing trust landscape, your story is no longer optional and in fact your most valuable asset.
The Death of the Bloated Agency
We examine the structural flaws of the traditional agency model as widespread layoffs in network agencies emerge in recent headlines, making the argument that the recent collapse of bloated agency networks is not a crisis but a long-overdue market correction.
Misconceptions About Comms That Your Head of Marketing Needs to Unlearn
We examine how comms is distinct from marketing and why it is the infrastructure that holds your company together in front of your most cherished stakeholders.
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