For decades, brands and companies have paid for bloated agency retainers and received junior-level output—a charade built on a particular kind of value arbitrage and a culture of burnout. As an increasingly challenging business environment and AI converge, this relic model of a bygone era is facing a reckoning.

Understand how fractional communications leadership helps startups and SMEs sharpen messaging, build trust, and grow reputational equity without the full-time overhead.