Most founders in Singapore and the region approach PR and comms agency selection backwards, prioritising media contacts over strategic capability, campaign ideas over systematic execution. Cutting through the local agency landscape, we identify what actually drives results for early-stage companies in Southeast Asia's ultra-competitive startup ecosystem.

Many startup founders and teams in Singapore and Southeast Asia today still misunderstand the role of comms, to the detriment of business growth. This piece breaks down the most common misconceptions about PR in early-stage companies and what it really takes to build perception that compounds.