Insights
Strategic insights on brand building, communications, and public relations for ambitious founders, operators, and teams driving high-growth companies in emerging industries.
Why We Started ACID, and What Startups Should Look for in a PR Agency
Most founders in Singapore and the region approach PR and comms agency selection backwards. Cutting through the local agency landscape, we identify what actually drives results for early-stage companies in Southeast Asia's ultra-competitive startup ecosystem.
What Startup Founders Get Wrong About PR & Comms
Many startup founders and teams in Singapore and Southeast Asia today still misunderstand the role of comms, to the detriment of business growth. This piece breaks down the most common misconceptions about PR in early-stage companies and what it really takes to build perception that compounds.
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